Get More Web Site Traffic From Search Engines

Considering all of the money you spend on promotion and advertising, wouldn't it be great to build a steady stream of web site traffic from the free search engines?

Steady web site traffic from search engines is just a dream for many home business owners. Especially in profitable niches, it can be virtually impossible to get a decent listing. That means you'll get little or no traffic from Google, MSN and many other popular search engines.

To solve your problem (no web site traffic from the search engines), you should begin by creating a web site with a lot of useful content on a certain subject. But even if you know something about optimizing web pages for the search engines, this still may not be enough to bring in a steady stream of targeted visitors to your web site each month without paying for it.

Let's look at your next two options...

Both will cost you on a regular basis and both will bring you a steady stream of quality web site traffic.

' Pay For Inclusion Search Directories '

When you search the internet from Yahoo, the results are provided by a web site other than Yahoo. Search the Yahoo Directory (hundreds of thousands of people do each month) and you'll see web sites that have paid to be in those results. Each web site owner pays at least $299US per year to be there and may not even be included. This fee is for the application only. If your site is accepted, you will pay at least $299 per year, every year. You will pay more if you want a premium placement for your listing.

' Pay Per Click Search Engines '

The concept of pay per click search engines is very simple and works well. You buy targeted ad space based on a keyword phrase that is related to your product or service. Your ad is displayed on the search results page after a user searches for your keyword for that ad. Every time a visitor clicks through to your web site from that ad, it costs you from one cent up to $10 or more. You get web site traffic that is interested in your niche, as much as you are willing to pay for.

If you are not careful, pay per click services can cost you a lot of money. You must know what you are doing before you start using them. Consider yourself warned.

Now for another option for getting web site traffic from the search engines...

' Hire An SEO Specialist '

A Search Engine Optimization specialist can get your site listed highly in search engine results, which will bring you loads of quality web site traffic. This can cost into the thousands just to get your web site set up. Some SEO services will charge a lower amount for setting up your web pages, then charge you on a cost per click basis after that. A good example of a reputable company that operates in this manner can be found at http://www.arundel.net.

Unless you have deep pockets, you may want to look at your next option. Pay a small fee up front to use a product as much as you want that will bring you targeted web site traffic. You won't pay monthly or yearly bills like the options described above.

' Produce Web Pages That Bring In Search Engine Traffic '

There are useful software products available that will let you create web pages that will bring you targeted web site traffic from the search engines. And you won't pay a dime for it.

If used wisely, these tools will work well to bring in the quality web site traffic you want. Each of these products use different methods to bring targeted visitors to your web site. Use them to create more valuable resources for your web site visitor. Do not use them to try to fool the search engines into thinking your site is not what it really is. This is frowned upon by search engine companies.

For example, Product A lets you set up niche directories of related, quality web sites. These directories are linked to from your web site home page so all of your visitors can benefit from the resources included. Each Product A directory page contains search engine listings of related web sites based on a specific related keyword phrase. This keyword is also related to your product or service, so the pages bring targeted visitors to your web site.

The search engines want relevant results for their user's searches. When Product A or another similar product is used properly, you can produce web pages that will be relevant and useful to anyone searching for that particular keyword phrase. Done responsibly, you can create the steady stream of web site traffic you want without having to pay for it.

Depending on your resources, these are your options to choose from if you want more web site traffic from search engines. Choose wisely and you can see a steady stream of web site traffic in just a few months time.

About The Author :- A steady stream of targeted web site traffic means more orders and more leads for you. Get your steady stream of search engine traffic started today... http://websitetraffic.for-your-biz.com.

How Do I Get Traffic To My Website?

Internet Marketing requires you to sale other people's products or services, or if you have decided to create your own product, sale your own. But whether you are selling your own or others, we all have one thing in common – getting traffic to our websites. But what is most important is not just getting traffic, but targeted traffic. Thus, How Do you or I get traffic to our sites?

In my early beginnings on the Internet, I tried many methods of getting traffic to my website. I was definitely a newbie in training – some of the software or services that I bought did me no good. I found, at times, that it was truly difficult to decipher which was a good deal and which was not – who was honest, and who was not – but I guess it goes with the Internet territory – and you must always do your due diligence.

However, I have found three methods of getting traffic to my site or affiliate product or service – Buying it – PPC, such as Google, Mamma, Overture, linking or the hard one Search Engine Optimization.

Pay-Per-Click

If you have the money to invest in Google or some of the other search engines pay-per-click programs you can make some money. Here you create an ad or ads relevant to your affiliate program, and place a bid on the keywords you select. This takes time, energy, persistence and money – and research. Also, I would advise that you read your affiliate programs rules, as well as, the rules of Google Adwords before jumping into the pay-per-click arena. You usually have to put "aff" after your ad or something similar to that – it's dependent upon the affiliate program you are in. The idea with pay-per-click is that you pay only when the individual clicks on your ad.

Linking

Linking can be by either paid or unpaid methods. The paid methods are paying for your link to be shown in Ezines, newsletters or on other peoples' sites. It can be costly, so the best suggestion that I can give you is to research the Ezines, newsletters and or other people sites that you want to link with before buying. In most cases, if ezines are accepting advertising, you know they must have at least 500+ subscribers, or I should say, be sure that they have at least 500+ subscribers before advertising in their ezine. Know what you are getting before you put your money down – and as they always say, be sure to read the fine print.

The unpaid method is through article creation. This requires hard work on your part, but the return will be seen in the long term. Keep in mind, your articles should be relevant and address the subject matter of your site and products. Content reigns king on the Internet – and if it is relevant to their needs – they will eventually come to read.

Search Engine Optimization

Search Engine Optimization is basically the optimization of your web pages so that you can get a decent ranking by the search engines, and thus, to pull people to your website by it relevance. This is a difficult chore and needs to continually be worked at – and within the ethics of the Search Engines.

To conclude, getting targeted people to your site is really part of growing your business. And Internet marketing – well, it's not for the faint-hearted, but for the determined, persistent individual who wants to really make a living on-line. Thus, if you really want to make a living on-line – don't give up and promote.

About the Author :- Vickie J Scanlon has a BBA degree in Administrative Management and Marketing. Visit her site at: http://www.myaffiliateplace.biz for free/and need to buy promotional tools, articles, ebooks, how to info, affiliate opportunities, services and products – to meet your budget and needs.

Pixel Advertising:Drive Traffic to Your Website

Pixel advertising is fast becoming all the rage with new pixel advertising website pages appearing on a daily basis.

So what is pixel advertising and how did it all come about.

The original idea seems to have been started a few months ago by a British student named Alex Tew who was trying to find a way to make an online income and help pay his way through college.

He decided that if you were to divide a web page into a grid formation, consisting of 100 pixels per square, it may be possible to offer advertisers a choice of purchasing any amount of these grid squares and in return they could upload an image or banner and advertise their individual sites.

He set his pricing at $1 per pixel, which equated to $100 per grid square and in total meant that his web page, that consisted of a one million pixel grid, would be worth one million dollars if all available pixels were sold.

Well the idea was innovative and after starting to sell some of his advertising space to friends and colleagues the idea really started to spread and capture the imagination of the Internet world. From this initial start things really started moving fast and traffic to his site began to build at a tremendous pace. It wasn't long then until the news and media became aware of what had become a phenomena and this news coverage really started the ball rolling.

Approximately three to four months after starting his pixel advertising website he has now sold over $800,000 worth of advertising and has nearly reached his initial goal of producing a one million dollar homepage.

It really does pay to advertise.

For free pixel advertising of your website visit:

http://www.pixeladzone.com

This is a brand new pixel website so all the prime positions are still available to the early birds.

Free Traffic Exchanges Are King

If you're a serious online marketer with your own website or websites, or you promote affiliate marketing programs, you know how expensive PPC (pay-per-click) advertising can be. If you're in a very competitive market, you know first hand how very expensive this can be. Your $1 and $5 clicks add up very quickly, and if you don't know what you're doing, you will lose a lot of money to your competition, and to the PPC companies you're advertising through, like Google AdWords.

There are other online advertising options open to you other than just PPC. There are traffic exchange websites that allow marketers to earn credits to have their websites advertised to a whole community of many thousands of users within the exchange. Webmasters earn credits to have their websites and promotions added into the rotation while surfing through other websites within the traffic exchange system. Also, most of the newer click exchange websites allow you to purchase hundreds or thousand of hits for fractions of a penny, so you don't have to spend a lot of time surfing. Some also have games to keep you occupied and amused while earning credits. Some allow you to sell or trade your credits for cash. Many of the newer traffic exchange sites are truly a huge benefit for online marketers today.

Another huge benefit for website owners from traffic exchange systems is the number of back links they receive for their websites. The more popular these click exchange sites become, the higher their page rank becomes in popular search engines. When your website URLs are in the website rotation, your click count increases, and search engines start to rank your website higher on the free search engine chain. You not only attract new visitors to your website each and every day from the exchange, but you have the ability to get your website higher in the free search engine listings.

One of the absolute best ways to get free, or very cheap, targeted traffic today is by using traffic exchange website. Having a large community of users, clicking through websites and advertisements to earn credits is a powerful way to get targeted traffic to your website. Having the ability to generate more free traffic, and options to purchase clicks for fractions of a penny, or cash in credits for cash, are just some of the benefits why these traffic exchange sites are so popular today and their popularity is growing by the day. All website traffic is not created equally. Traffic is one thing, but targeted traffic is king! These traffic exchange website deliver targeted traffic by visitors who are interested in what you have to offer.

Nothing will replace good old PPC advertising, but when you compliment PPC with click exchanges, just watch your visitors increase by the hundreds, if not thousands each and every month, and watch your sales increase as well. And isn't this what it's all about? So do all you can to increase your targeted traffic, and you will increase your odds of converting your visitors into paying customers. And that's the name of the game my friend.

About the Author :- Andrew Daigle is owner and creator of many websites from DXInOne Free Training Site and Forum at http://www.dxout.com, to Google AdWords Training at http://www.adwording.com and Free Traffic Exchange at http://www.trumptraffic.com

Guerilla Marketing: 4 Ways To Generate More Traffic Next Week

You can create more traffic for you and your business without spending any additional money on marketing. With guerilla marketing, it is more about out-smarting the competition than it is about out-spending the competition. Boundless opportunities and countless positive effects on your business await you when you take advantage of the guerilla- marketing concept.

Guerilla Marketing is defined as unconventional marketing designed for low budgets and maximum impact. Guerilla marketing gets you and your company in front of future customers in the places that they frequent. Customers today are bombarded with traditional advertising and have become resistant and unaffected by it. Meaning: it is time to change the way you market.

Guerilla marketing works when complimentary businesses agree to come together and take a cooperative approach to marketing their businesses. There are synergies between companies who serve a similar customer base. Identifying these synergies and getting to know one another's business are the first steps towards creating a lasting guerilla marketing relationship.

The possibilities are as vast as your imagination. Here are four guerilla- marketing techniques that you can use to generate more traffic next week:

1. Thank-You Take-A-Way Packets

A thank-you take-a-way packet enhances your sale, helps validate the customer's purchase, and provides a valuable service to your customers while simultaneously thanks them for being your customer.

The key to the take-a-way packet is to have something that is high quality and feels like a thank-you gift. It should, by no means, represent a selling piece.

The thank-you take-a-way packet will vary depending on your type of business. For a high-end retail location we suggest using a small folder about the size of a half sheet of paper. On the outside of the folder should be an effective and professional design with the words "Thank You." Inside the folder should contain all the relevant paperwork associated with their purchase as well as all necessary information to make sure that their after purchase experience is pleasant and well informed. This information should go on one side of the folder only.

The other side of the folder is where you will put your pieces of value. Pieces of value can include anything that your customer will enjoy receiving. Successful examples include, a free appetizer at a local restaurant, free dry cleaning, a small book on a topic relevant to their purchase, or a small ad-specialty item from a complimentary business. The pieces of value will differ depending on the type of business that you are in. Use your imagination and have fun with it.

These thank-you packets work because every company that is represented in your packet will reciprocate by including your piece of value in their packet. Therefore, you are quadrupling your exposure to customers from complimentary businesses in exchange for giving your customers something that they perceive as a gift.

2. Website Co-Branding

When you have a strong guerilla partner network, you can use a similar approach with your website. The group of businesses can link their websites together in a way that 'provides value first'. Providing value first means that the link needs to be positioned in a way that is more than an advertisement.

A good cooperative link on a website is more than just an advertisement. It must be something that would interest a customer. Examples include interesting tips, suggestions, or examples of how the customer can enhance their experience. For example, having an interior designer and a realtor provide design tips could add value and augment the experience of buying a new home.

3. Lunch and Learns

Whether you are a financial planner, a realtor, or a fitness expert, you have valuable information that people would love to hear about. When you provide value first and you provide value without expectation of something in return, a return is exactly what you will get.

Office buildings love food -- especially free food. The lunch-and-learn program is a guerilla marketing strategy that has been proven successful. The lunch and learn program is an educational lunch program for an office that would be sponsored by you or your company. The office personnel would gather and eat lunch while listening to your talk on something both valuable and interesting. Do not try to sell them anything; this should be treated as an opportunity to share valuable information that they can use.

The best contact to set up these lunches is the office manager. Most times the office will provide the lunch and you will provide the talk. If they do not provide lunch, you will be able to negotiate for a local restaurant to provide the lunch for free in exchange for some signage on the lunch table and their information in your packet that will accompany your presentation.

Topics will naturally vary depending on your profession. If you are a financial planner you can give a talk on "10 things you can do now to guarantee financial security," "investing tips for the non-investor," or anything else that is both creative and interesting. After the mini seminar, ask "If anyone would like to hear more about (topic), just drop your business card in the basket at the front." You can also have a mini- book prepared on the subject and offer to send it free to anyone who is interested. You will leave with an established reputation in the field as well as a small stack of qualified leads with whom you have already established rapport and credibility.

4. Be A Guest Columnist In A Newsletter

There are networking organization newsletters, non-profit newsletters, and internal company newsletters. These newsletters are always looking for guest columnists that will provide a relevant and an interesting article.

This technique is similar to the concept of the lunch and learns. Seek out these newsletters and offer to write a column. When they run your column, you will provide valuable and interesting information. By doing so you will be getting your name out into the community as an expert in your field. By having a brief bio at the end of the column, the readers who have an interest will have the information necessary to contact you for further information. You may even direct them to your website to download a small mini-book on the topic where you will capture their information for proper follow up.

The different types of guerilla marketing are endless and are only limited by your imagination and willingness to get out in front of people. Guerilla Marketing is incredibly effective because the rapport that the partner business has already established with their customer is transferred to you and your company. When you successfully implement guerilla marketing into your marketing plan, then your cost per lead will be significantly reduced while the quality of your traffic will dramatically increase.

About the Author :-

You can create more traffic for you and your business without spending any additional money on marketing. With guerilla marketing, it is more about out-smarting the competition than it is about out-spending the competition. Boundless opportunities and countless positive effects on your business await you when you take advantage of the guerilla- marketing concept.

Guerilla Marketing is defined as unconventional marketing designed for low budgets and maximum impact. Guerilla marketing gets you and your company in front of future customers in the places that they frequent. Customers today are bombarded with traditional advertising and have become resistant and unaffected by it. Meaning: it is time to change the way you market.

Guerilla marketing works when complimentary businesses agree to come together and take a cooperative approach to marketing their businesses. There are synergies between companies who serve a similar customer base. Identifying these synergies and getting to know one another's business are the first steps towards creating a lasting guerilla marketing relationship.

The possibilities are as vast as your imagination. Here are four guerilla- marketing techniques that you can use to generate more traffic next week:

1. Thank-You Take-A-Way Packets

A thank-you take-a-way packet enhances your sale, helps validate the customer's purchase, and provides a valuable service to your customers while simultaneously thanks them for being your customer.

The key to the take-a-way packet is to have something that is high quality and feels like a thank-you gift. It should, by no means, represent a selling piece.

The thank-you take-a-way packet will vary depending on your type of business. For a high-end retail location we suggest using a small folder about the size of a half sheet of paper. On the outside of the folder should be an effective and professional design with the words "Thank You." Inside the folder should contain all the relevant paperwork associated with their purchase as well as all necessary information to make sure that their after purchase experience is pleasant and well informed. This information should go on one side of the folder only.

The other side of the folder is where you will put your pieces of value. Pieces of value can include anything that your customer will enjoy receiving. Successful examples include, a free appetizer at a local restaurant, free dry cleaning, a small book on a topic relevant to their purchase, or a small ad-specialty item from a complimentary business. The pieces of value will differ depending on the type of business that you are in. Use your imagination and have fun with it.

These thank-you packets work because every company that is represented in your packet will reciprocate by including your piece of value in their packet. Therefore, you are quadrupling your exposure to customers from complimentary businesses in exchange for giving your customers something that they perceive as a gift.

2. Website Co-Branding

When you have a strong guerilla partner network, you can use a similar approach with your website. The group of businesses can link their websites together in a way that 'provides value first'. Providing value first means that the link needs to be positioned in a way that is more than an advertisement.

A good cooperative link on a website is more than just an advertisement. It must be something that would interest a customer. Examples include interesting tips, suggestions, or examples of how the customer can enhance their experience. For example, having an interior designer and a realtor provide design tips could add value and augment the experience of buying a new home.

3. Lunch and Learns

Whether you are a financial planner, a realtor, or a fitness expert, you have valuable information that people would love to hear about. When you provide value first and you provide value without expectation of something in return, a return is exactly what you will get.

Office buildings love food -- especially free food. The lunch-and-learn program is a guerilla marketing strategy that has been proven successful. The lunch and learn program is an educational lunch program for an office that would be sponsored by you or your company. The office personnel would gather and eat lunch while listening to your talk on something both valuable and interesting. Do not try to sell them anything; this should be treated as an opportunity to share valuable information that they can use.

The best contact to set up these lunches is the office manager. Most times the office will provide the lunch and you will provide the talk. If they do not provide lunch, you will be able to negotiate for a local restaurant to provide the lunch for free in exchange for some signage on the lunch table and their information in your packet that will accompany your presentation.

Topics will naturally vary depending on your profession. If you are a financial planner you can give a talk on "10 things you can do now to guarantee financial security," "investing tips for the non-investor," or anything else that is both creative and interesting. After the mini seminar, ask "If anyone would like to hear more about (topic), just drop your business card in the basket at the front." You can also have a mini- book prepared on the subject and offer to send it free to anyone who is interested. You will leave with an established reputation in the field as well as a small stack of qualified leads with whom you have already established rapport and credibility.

4. Be A Guest Columnist In A Newsletter

There are networking organization newsletters, non-profit newsletters, and internal company newsletters. These newsletters are always looking for guest columnists that will provide a relevant and an interesting article.

This technique is similar to the concept of the lunch and learns. Seek out these newsletters and offer to write a column. When they run your column, you will provide valuable and interesting information. By doing so you will be getting your name out into the community as an expert in your field. By having a brief bio at the end of the column, the readers who have an interest will have the information necessary to contact you for further information. You may even direct them to your website to download a small mini-book on the topic where you will capture their information for proper follow up.

The different types of guerilla marketing are endless and are only limited by your imagination and willingness to get out in front of people. Guerilla Marketing is incredibly effective because the rapport that the partner business has already established with their customer is transferred to you and your company. When you successfully implement guerilla marketing into your marketing plan, then your cost per lead will be significantly reduced while the quality of your traffic will dramatically increase.

About the Author :- Tom Richard conducts seminars on sales and customer service topics nationwide. Tom is also the author of Smart Salespeople Don't Advertise: 10 Ways to Outsmart Your Competition With Guerilla Marketing, and publishes a free weekly ezine on selling skills titled Sales Muscle. To subscribe to this free weekly ezine go to http://www.tomrichard.com/subscribe

How To Increase Targeted Web Site Traffic

I get on average around 10,000 to 12,000 unique visitors to my main site each month. Actually, when you're speaking about the Internet, that's not too much to brag about, but it's better than getting say 1000 or 2000 visitors; that was my usual rate until I aggressively went after targeted traffic for my site.

I thought I would briefly and in very simple terms explain how I increased the targeted traffic to my main site from around 1,000 to 10,000 unique visitors each month. That's a ten-fold increase -- I am aiming for a hundred-fold increase but would gladly settle for thirty or forty times the traffic.

How did I increase my site's traffic? The answer might just help you get more traffic to your own site. Most of these techniques are very simple to implement and if you're serious about building an online business, lets face it, the first thing you're going to need is targeted visitors to your site.

I hope you have noticed I have mentioned the words 'targeted visitors' several times already. I did this to bring home the fact that you're not just after traffic but targeted traffic or visitors to your site. You want visitors to your site who are already interested in your site's topic and who are more likely to benefit from your site's content or products.

It's the first ingredient for a successful web site.

Below are my 5 main sources of targeted traffic to my site. Along with a short explanation of how you can create or put the same practices to work for your own site.

1. RSS EMPOWERED One of most effective sources of traffic to my site would have to be my blogs and RSS feeds. Notice I said blogs and feeds; I have created simple blogs and feeds for the major topics of my site: on rss resources, web hosting solutions, notebook computers, etc. These blogs and feeds bring in a great number of targeted visitors to my site.

With the introduction of Google Blog Search, my blog traffic is increasing even more. Within minutes of posting to my blog - I am getting targeted traffic from Google. You are instantly indexed by Google Blog Search; it's reason enough for every webmaster to put at least one blog on their site.

Try to imagine the traffic you'll get when the next RSS empowered Windows browser arrives from Microsoft. Get your own site ready and prepared for RSS to take advantage of all this traffic. Just use Google owned blogger.com to create your blog -- it has that all important blog search bar at the top!

2. SEO EMPOWERED Seo optimization should be your goal! Still the main source of traffic to my site are the search engines. Mainly from Google, followed by MSN and Yahoo. You must optimize your site for the search engines. This includes off/site links and on/site tactics.

I have been online since '98 so I thought I knew how to optimize a website. Boy, was I ever wrong! I didn't notice a big jump in my traffic until I stumbled across a SEO expert, actually stumble is the wrong word, I actually sought out the best SEO expert I could find. His name is Brad Callen. He offers a free email course on how to optimize your sites for the search engines. His main product is SEO Elite.

Just the free course and his helpful newsletter have really fine-tuned my site, which resulted in a major increase of traffic especially from Google. You should try the same for your site or sites and see the results for yourself.

3. ARTICLE EMPOWERED This one works. Article marketing for me has been the major reason for the turn around in the amount of traffic my sites were receiving. It's one of the most effective ways to get targeted visitors to your site.

Getting your articles published in ezines and on sites such as addme.com or sitepronews.com will generate an enormous amount of traffic to your site. As a bonus, you even get 100's of subscribers to your own ezine in one day!

The trick is to write helpful how-to articles on current topics that other webmasters want on their sites, this will boost your link popularity with the search engines and increase your rankings. You must also very carefully choose the right keywords to target in your articles, matching the content on your site. One way to do this is with a site like www.nichebot.com -- it will show how to pick the right 'competitive' keywords for your site. You must target keywords that have high traffic, yet little competition from competing web sites.

My main sources of traffic from article sites include www.ezinearticles.com and www.buzzle.com.

4. EZINE EMPOWERED Building a large opt-in list or subscribers to my ezine is another method that brings in a lot of traffic to my site. You can use an ezine to offer helpful tips to your subscribers. It is a very easy way to get repeat visitors to your site and build up a relationship with your visitors.

Your ezine should relate to your site's theme and offer more information on the same. Whether you believe it not, if you operate a site on a particular subject for a couple of years, you will fast become an expert on that subject. People will regard you as such and this will also bring in visitors to your site.

5. VIRAL MARKETING EMPOWERED Another way to attract targeted visitors is to offer a free product or service. I use free brandable reports that visitors can download and use. These reports and ebooks have links back to my sites. One of my most popular ones is a timely report and guide on how to use and benefit from RSS on all your sites. It brings in a lot of traffic.

Similar to the one above, I use other free viral techniques to build targeted traffic to my site. These are products that can be branded with your links and passed around. Helpful software programs that match the theme of your site are good choices to make.

Another popular one that I have on my site is the DATEwise eCalendar and personal planner that visitors can download and place on their desktops. It has hotlinks to my site that brings in traffic. It can be customized with your site's products so you get targeted visitors or customers.

OTHER SOURCES There are other sources of traffic for my site that I find effective but they bring in lesser traffic than the methods listed above. But they are still worth mentioning, one of these is regular posting on major online forums. This brings in very good targeted traffic, so too, is posting comments in online blogs.

Another good source is a traffic exchange called 'Traffic Swarm' - most sites where members exchange traffic don't work. You get worthless hits to your site. However, Traffic Swarm is one exception that your should try. You just set your start page to this exchange, and click on sites you want to visit.

Increasing targeted traffic to your site is an ongoing struggle for every webmaster. I hope you can try some of the techniques that have worked for me. I am sure they will also work for you.

Empower your site with targeted traffic!

About the Author :- Titus Hoskins Seo Optimization

Drive More Traffic to Your Website

Everyone wants to know the big secret to driving traffic to their website. Every day I see an article or an ad talking about driving people to your website. Driving traffic to a website has become the "holy grail" on the internet. People are realizing that 'if you build it, they won't come... unless you give them a reason'. Website traffic just doesn't happen by itself. Your website is just one of many millions on the web and people rarely just stumble upon your site by accident.

There are many ways to drive traffic to your website. You can buy traffic from vendors that will pummel your website with hits from automated programs. This will increase your hits but will it increase your bottom line? Probably not. You can set up blogs that spider (connect to) your website increasing your traffic count. Does this drive users to your website? Only if your blog is sointeresting that people are reading it. There are thousands of blogs posted on the internet and your blog is just a needle in the internet haystack.

Another trick is to create RSS (Really Simple Syndication) feeds for your website and subscribe to other RSS feeds. This again will increase your hit count but will do very little to drive potential customers to your website unless you're providing valuable information. Tricks will increase your hit count but do very little todrive potential customers to your website.

A better way to buy traffic for your website is by using pay-per-click with Yahoo and Google. You identify the most common keywords associated with what you're offering and bid on those keywords. This can be a costly option if you're bidding on popular keywords but it's a reliable way to generate highly targeted traffic. In my next newsletter I'll go into more detail about using pay-per-click advertising.

The best way to generate traffic for your website is to provide quality content that will solve your customer's problems. People search the internet for information that will solve their problems. Write and post as many articles as you can on your website.If you don't have time to write articles or can't write then hire someone to write the articles for you. You can have quality articles written by freelance writers at www.elance.com for practically nothing. The articles should be relevant to the problems your customers are experiencing and to the services you provide to solve those customer problems. Remember, it's all about providing solutions to your customer's problems. Check the "How To" Articles section on my website at www.valiss.com for more information about your website content.

The bottom line is that you can't trick people into finding your website. You must provide valuable information that solves your customer's problems. Your customers don't come to your website to read your blog about how you spent the weekend. They'll come to your website if they know they can find a solution to their most pressing issues. Keep your content fresh and relevant to solving your customer's problems and in no time you'll have plenty of visitors to your website.

Next time I'll talk about how you can use pay-per-click to generate targeted traffic and not spend a fortune.

About the Author :- Ted Prodromou spent over 25 years in the computer industry working for IBM, Digital, and Cellular one. Today he's the owner of Valiss IT, a consulting firm that provides small business coaching and marketing help. He's also a certified personal and professional coach.

Ted has created and led many coaching workshops and today is helping small businesses automate their marketing with his latest coaching program, "Attract Clients While You Sleep". For more information visit http://www.valiss.com/specials.